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The Terms of “You(s)”: How the Term of Address Used by Conversational Agents Influences User Evaluations in French and German Linguaculture ...
Abstract: Background: Conversational agents (CAs) are a novel approach to delivering digital health interventions. In human interactions, terms of address often change depending on the context or relationship between interlocutors. In many languages, this encompasses T/V distinction—formal and informal forms of the second-person pronoun “You”—that conveys different levels of familiarity. Yet, few research articles have examined whether CAs' use of T/V distinction across language contexts affects users' evaluations of digital health applications. Methods: In an online experiment (N = 284), we manipulated a public health CA prototype to use either informal or formal T/V distinction forms in French (“tu” vs. “vous”) and German (“du” vs. “Sie”) language settings. A MANCOVA and post-hoc tests were performed to examine the effects of the independent variables (i.e., T/V distinction and Language) and the moderating role of users' demographic profile (i.e., Age and Gender) on eleven user evaluation variables. These were ... : Frontiers in Public Health, 9 ...
Keyword: Chatbots; Conversational Agents; Digital Health; Germanic; infoeu-repo/classification/ddc/400; infoeu-repo/classification/ddc/430; infoeu-repo/classification/ddc/440; infoeu-repo/classification/ddc/600; infoeu-repo/classification/ddc/610; infoeu-repo/classification/ddc/650; Language, linguistics; Linguaculture; Management & auxiliary services; Medical sciences, medicine; Romance languages French; T/V Distinction; Technology applied sciences; Term of Address
URL: https://dx.doi.org/10.3929/ethz-b-000519997
http://hdl.handle.net/20.500.11850/525167
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The Terms of “You(s)”: How the Term of Address Used by Conversational Agents Influences User Evaluations in French and German Linguaculture
In: Front Public Health (2022)
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